This Tuesday Bethenny Frankel and team were doing some promo for her new Skinnygirl product introductions. (Skinnygirl Daily available at GNC and Walmart.) This happy glow did not leave her face the entire time. Why should it? The success she has rolling in is absolutely amazing and great context for a marketing text book. To go from a chef, to reality show to reality show to product intro to MORE product intros…. I have been curious as to how she has developed her branding. How much of it is her and how much of it is a support team? Which ideas are hers and which ideas are others? If anyone has any articles on this, please let me know. Happy to see Nick Feitel still hanging around.
- Bethenny, Girl ………Commentary by Mrs. M. (thenewyorkflash.wordpress.com)